Details
Posted: 04-Jan-22
Location: Washington, DC
Type: Full Time (Remote & In Office)
ABOUT THE ORGANIZATION
The CFA Society Washington, DC (CFAW) is an association of 2,000+ investment professionals whose mission is to facilitate a vibrant, engaged community that advances members’ professional success. CFAW is a professional membership society, an affiliate of the CFA Institute, and the Washington, DC region’s premiere organization for the financial investment industry.
THE CANDIDATE
We are seeking a full-time, detail oriented, team player to join our association office in Washington, DC. This position will play a critical role in ensuring the success of the Society by working collaboratively with staff, committees, speakers, and other stakeholders throughout the year. The Marketing & Communications Coordinator reports directly to the CEO and is responsible for the implementation and management of all marketing and communication operations for the Society.
POSITION OVERVIEW
This position is responsible for all elements of the Society’s marketing and communication, including collateral, online newsletters, website, email campaigns and messaging across CFAW’s social media platforms.
Additionally, this position directs marketing initiatives and develops communication plans to achieve strategic business goals; builds relationships with CFAW members; clearly communicates the value of membership to potential, new and current members; and supports the efforts of volunteer committees.
Qualified candidates will be energetic, forward-thinking and have a strong eye for detail with excellent organizational skills. They will need to work quickly and efficiently on several projects at one time, be result oriented, and have strong time management skills. The ideal candidate must have strong interpersonal skills and diplomacy for interacting with staff, CFAW leaders, vendors, members, and the public.
THE POSITION
- Marketing
- Serve as primary contact for all member inquiries
- Support the development of integrated membership campaigns (email, website, and online advertising)
- Volunteer Management
- Serve as staff liaison for External Relations committee and Member Engagement committee
- Assist committee chairs in scheduling meetings and coordinating logistics for committee goals and activities
- Assist in the active recruitment and engagement of volunteers
- Database (Salesforce)
- Develop and maintain expert level familiarity with the membership database
- Produce routine and special requested reports from the database
- Publications
- Develop, manage, and maintain a rolling 6-month Communication Plan that outlines all scheduled communications to members
- Manage production of weekly online newsletter and bi-monthly event update
- Develop and distribute dedicated email messages regarding projects and programs as appropriate and on a pre-established schedule
- Manage the design and creation of print collateral
- Social Media
- Utilize social media as a regular platform for communicating with the CFAW membership and financial investment community at large
- Promote and engage members to increase use of CFAW social media platforms
- Website
- Maintain an effective, inviting, and visually appealing CFAW website
- Continually monitor and edit the website, ensuring priority items are featured, older information is updated or removed, and all weblinks work
- Ensure accurateness and relevancy of all information on the website
- Coordinate the volunteer management of member online communities
REQUIREMENTS
- Bachelor’s degree in marketing or related field preferred, or related experience
- Proven project management skills
- Excellent proofing skills
- Advanced knowledge of marketing principles, strategies, and tactics
- Advanced knowledge of digital communication and marketing automation
- Experience leveraging social media platforms in a business setting – LinkedIn, Facebook, and Twitter
- Proficiency with association management software – Salesforce preferred
- Desired tech stack: Constant Contact, Salesforce Marketing Cloud, WordPress, CVENT, HigherLogic, Feathr, Canva or Adobe Creative Cloud a plus
- Excellent verbal and written communications skills
- Self-directed, works independently with minimal supervision.
- Ability to work well under pressure and think outside the box when needed
CFAW offers a competitive total compensation package that includes medical and dental insurance, a generous leave program, 401(k) plan, a casual work environment, and the opportunity to work remotely upon eligibility for up to two days each week.
To Apply: Please send a resume, cover letter (including salary requirements) to bscott@cfawashington.org
