Advertising: Media Planner/Buyer, Marketing: Other, Media Buyer
The Paid Media Specialist will be responsible for the implementation of paid media campaigns and search engine marketing initiatives. Collaboration with cross-functional team on strategy development, and implementation through tactics and vendor management will be key to success.
The successful candidate will have 2+ years relevant experience, be passionate about data-driven solutions and have a holistic approach to digital marketing, search engine optimization and analytics. Agency experience and business-to-business background are desired.
The ideal candidate will be a confident collaborator who won’t hesitate to jump in and work alongside team members on projects and tasks of all levels. They will be competent and driven, adept at decision-making and problem-solving, and will have a positive attitude. They will possess initiative and good judgment and will be conscientious and trustworthy.
POSITION RESPONSIBILITES INCLUDE, BUT ARE NOT LIMITED TO:
Developing, implementing, managing and optimizing paid search/display/remarketing campaigns for multiple clients in the higher education industry.
Analyze and assess campaign performance and translate quantitative/qualitative data into campaign strategy development.
Apply critical thinking and problem solving skills to review data and metrics, and create campaign reports.
PREFERRED SKILLS:
Keyword research
Bidding strategies
Testing and optimization
Google Analytics, certification is a must
Google AdWords, certification is a must
Proficient with PowerPoint, Word and Excel
Strong client relationship skills
Strong verbal and written communication skills; ability to write in a data-driven fashion and explain why results were achieved
Ability to work collaboratively and professionally across teams
QUALIFICATIONS:
Minimum 2 years of digital marketing experience; agency background or large in-house companies are a plus
Strong understanding of digital media planning and conversion optimization strategies
Team collaboration experience
Understanding of SEO and indicators of website health
Social media paid campaign experience
TCS Education System offers a generous compensation and benefits package, as well as the opportunity to work for a leader in the field of education. Some of our key benefits include: generous paid time-off, medical and dental coverage, company-paid life and disability insurance, retirement plan with employer contribution, multiple flexible spending accounts (FSA), tuition reimbursement, professional development, and regular employee appreciation events.
TCS Education System is an Equal Opportunity Employer.
Internal Number: R0005924
About TCS Education System
TCS Education System (TCS) is a nonprofit system of colleges that was launched in 2009 to advance student success and community impact. Currently, the System spans five colleges, campus locations across 12 cities and a community of 21 global academic partners to fulfill the aspirations of nearly 7,000 students. The TCS model provides its colleges with the scale of resources necessary to succeed, including admissions and enrollment operations, finance and accounting, information and learning technology, marketing, strategic planning, compliance and legal services, human resources, and global engagement among other areas of professional expertise. The System was founded on the belief that by sharing administrative resources and allowing colleges to concentrate on providing students with quality, social change-focused education, we can give each member of our community the power to change the world. TCS colleges include The Chicago School of Professional Psychology, Pacific Oaks College & Children's School, The Santa Barbara & Ventura Colleges of Law, Saybrook University and Kansas Health Science Center.
To learn more, watch our System video and explore our community at www.tcsedsy...stem.edu
TCS Education System offers a generous compensation and benefits package, as well as the opportunity to work for a leader in the field of education. Some of our key benefits include: generous paid time-off, medical and dental coverage, company-paid life and disability insurance, retirement plan with employer contribution, multiple flexible spending accounts (FSA), tuition reimbursement, professional development, and regular employee appreciation events.
TCS Education System is an Equal Opportunity Employer.
