Workclosely with the Director of Admissions and the Director of Development to develop and implement a broad, comprehensive, and strategic marketing and branding plan designed to promote enrollment and fundraising.
Full-time, year-round position.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Support the development of content and execution of the annual marketing and campaign plans that engage internal and external constituents in the support and promotion of the school.
Oversee the production of a variety of materials meant to increase the school’s visibility and competitive positioning, and enhance the public’s perception of the school.
Collaborate with the Admissions team and the Development Office to:
Develop strategies to recruit prospective students and engage alumni and families.
Develop a comprehensive publications program (concept, design, content, editorial, and production for paper and electronic communications) that reaches and influences the school’s target audiences.
Write press releases
Shape and maintain the strategic and creative direction of the school’s website.
Manage an integrated online presence on social media platforms.
Workacross all departments to trumpet student activities and successes.
Assist with writing speeches for the Head of School.
Cultivate and maintain working relationships between the academy and the media
Supervise professional consultants contracted to address communication and marketing goals.
OTHER DUTIES:
Participation in occasional evenings and weekends in support of special academy events required.
QUALIFICATIONS:
Bachelor’s degree required.
Experience in communication, marketing, and/or educational setting preferred.
Proven ability to effectively lead, manage, and inspire a collaborative team in a fast-paced environment with multiple creative projects.
Strong organizational skills with the ability to establish priorities, manage multiple assignments, and meet deadlines in a fast-paced environment.
Strong customer service orientation and attention to detail are essential, along with excellent verbal, written, and interpersonal communication skills.
Working knowledge and experience with school marketing and communication software and services required; experience with Finalsite strongly preferred.
Experience with graphic design and filmmaking software a plus.
About Hebron Academy
Hebron Academy is a small, independent, boarding and day school for boys and girls in grades six through postgraduate. Founded in 1804, Hebron serves students from 25 countries and 18 states in a rigorous college-preparatory education. Students are challenged and inspired to reach their highest potential in mind, body, and spirit through small classes, individual attention, and a friendly, respectful atmosphere. Faculty and students live and work closely together on a 1,500 acre campus located on the eastern edge of Maine's White Mountains. At Hebron, we welcome and support individuality, respect for differences, and the value of each person's contribution. We work at instilling intellectual and moral discipline through structure and accountability to high standards. We honor and promote a unique awareness of tradition, place, and environment.
