Community Associations Institute is a 33,500-member, $12 million, educational and advocacy organization in Falls Church, VA. We seek a marketing and communications professional with at least 15-20 years of experience, preferably in nonprofit field. The incumbent would lead a staff of nine; oversee periodicals, marketing, design and branding, advertising and a book publishing division; and serve as the primary media contact. Send cover letter, resume and salary requirements to firstname.lastname@example.org. No phone calls please.
Purpose of Job
Develop and implement communications and marketing strategies that support the goals and overall mission of the organization. Stakeholders include CAI leaders, current and prospective members, CAI chapters, the media, legislative and regulatory officials, allied organizations, real estate professionals, developers and builders, website visitors and, as feasible and practical, the general public.
The incumbent will supervise a staff of nine professionals and oversee a bimonthly, four-color magazine (print and digital); a bimonthly, color newsletter (print and digital); digital newsroom, several specialized e-newsletters; all marketing and promotion; a publishing division; a design department; advertising sales ; and more.
Increase CAI’s visibility and reputation as a trusted source of information and perspective on common-interest communities
Position CAI for continued membership growth, elevated influence in public affairs and greater respect among all community association stakeholders
Promote the value and importance of CAI membership, education programs CAI designations, and credentials
Support and strengthen CAI’s advocacy initiatives
Promote the nature, value, and success of community association living
Enhance the reputation of industry professionals and the homeowners who lead community associations
Promote the importance of professionalism, effective leadership, and responsible citizenship as each relates to community association success
Department: Communications and Marketing
Location: Falls Church, VA
Travel 4-6 times a year
Required Education, Experience and Skills
Bachelor’s degree in communications, journalism or similar discipline
Strategic communications, marketing, and advertising
Written, oral and digital communications
Public opinion, member and market research
Media relations and social media
Magazines and newsletters
Digital and content marketing and branding
Website development and promotion
Supervising and supporting communications and marketing professionals
Preferred Experience and Skills
Experience with nonprofit membership associations
Experience in the news media
Experience working with association leaders and chapters
Experience with graphic design professionals
About Community Associations Institute (CAI)
Central Virginia Chapter Community Associations Institute (CVCCAI) is a not-for-profit organization serving the educational, legislative and networking needs of community association stakeholders serving cities and counties in Central Virginia and surrounding areas. CVCCAI membership includes nearly 500 community association leaders and residents, community managers, management firms, and companies who provide products and services to community associations. CVCCAI is governed by a 7-member Board of Directors overseeing 5 committees. Visit www.cvccai.org for further information.