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Astellas is announcing a Director, Women's Health Marketing in Northbrook, IL.
Purpose & Scope:
The Director, Marketing role will lead the US-based commercial team in preparing, building, and ensuring execution of the strategic and tactical plans to launch a novel, first-in-class product to treat the VMS symptoms associated with menopause. The role will be also be responsible for building out the larger launch team -- whether transitioning existing resources from legacy brands or incremental resources -- to ensure an optimal launch. Will be required to align the largest commercial resource request ever for Astellas to deliver on sizeable corporate expectations for the brand. The successful candidate will need to collaborate extensively with other functions -- M&D, MedAffairs, and Global Marketing -- to ensure the success of the brand.
Essential Job Responsibilities:
Responsible for strategy development and execution for fezolinetant in the US market and co-creation of the global strategy with global/regional counterparts
Sets the US-based strategic direction, drives customer segmentation, provides direction for other commercial functions and ensures the execution and lifecycle management of brand plans
Responsible for driving the strategy within the department/across the business unit
Participates as an active member on Medical Specialties leadership team and helps to shape strategy and culture within the business unit
Liaison with Global Brand leads, Global Development, Regulatory Affairs and Medical Affairs to develop appropriate clinical and life cycle management options
Develops appropriate thought-leader relationships to help better inform decision making for the brand
Oversees the management of marketing research projects, to ensure appropriate insights are being gathered and incorporated
Develops and oversees implementation of key metrics and subsequent communication of those metrics to senior management
Assess and determine appropriate KPIs to evaluate the launch readiness and eventual launch performance and adjust strategies/tactics accordingly
Oversees the development of the situation analysis and ensures that essential insights and data are in place -- and gaps identified -- to develop strong plans
Oversees the management of the advertising agency and promotional review system to implement overall campaign elements, educational, promotional and public relations programs
Ensures strong cross-functional collaboration (i.e., Health Systems, Training, Global Marketing, Manufacturing, etc.) in developing and implementing strong strategic and tactical plans to achieve brand/corporate goals, and determine opportunities for continued improvement
Effectively manages promotional budget, planned to be in excess of $150MM at launch
Identifies and implements improvements for future launch, development and life-cycle activities
Responsible for business development related to all brands (e.g. strategy input, working with BD group and participating in BD meetings with potential partners and evaluate opportunities)
Works effectively with global functions to support ex-US launches and to share best
Formulates new stakeholder development plans for assigned product with internal and external stakeholders to address the changing healthcare environment and maintain current stakeholder relationships.
Fosters a positive and collaboration-oriented team culture. Ensures strong collaboration with cross-functional colleagues Seeks innovative opportunities aligned with brand objectives to significantly improve brand performance
Ensures all team members are trained on compliance and procedures and that all work is completed in an ethical and compliant manner
Attracts, develops and retains Marketing team members.
Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities,
Implements other support functions as assigned by the VP of Medical Specialties Marketing, including above-brand projects to impact the long-term success of Astellas
Sales Budget: This position has a direct impact on both the strategic and tactical direction for the brand assigned. This position contributes to Brand Planning and tactical Planning and subsequent product achievement.
A and P Budget: Directly impacted by the efficient use of resources including: direct reports, vendors, negotiation for services both internally and externally and monitoring of budget.
The Director, Marketing is the "lead" US role for the brand: leading direct reports to achieve the financial targets of the company through superior strategic and tactical launch planning and execution. This leader directly engages in, has ultimate responsibility for the integrated strategic brand development, and will be expected to represent launch preparation progress and ultimately brand performance to company leadership. This position will be highly engaged in ensuring the necessary insights, data and solutions are in place for the development of the brand plan and long-term strategy. This position is highly strategic but also responsible for ensuring and supporting strong tactical execution. This position should already have (or have demonstrated) fully developed working relationships with higher-level external partners and internal colleagues from other departments (including market research, legal and regulatory). Contact and collaboration with VP levels is routine. This role requires high levels of collaboration for success and will require consistent interface with cross-functional colleagues to determine efficacy of plans and the development of creative solutions. This position will report to the Vice President, Medical Specialties Marketing.
This level requires 12 years related, relevant experience (marketing, sales, sales training, market research, marketing operations, finance, forecasting, etc.)
This position requires a deep understanding of consumer-driven markets, including DTC/DTP/ social media channels. Demonstrated ability to be a high-level contributor and leader of multiple projects, processes or functions.
Experience with international product launches and strategies preferred
Prior management/supervisory experience required
Strong track record of achieving the respect of, and productive working relationship with, colleagues across all departments and developing strong working relationships with higher level external/internal partners
Ability to present complex issues to higher-level management and contribute to high-level presentations and discussions is a must.
Demonstrated ability to attract, develop, retain and lead teams to achieve goals
Astellas Pharma US, Inc., is a U.S. affiliate of Tokyo-based Astellas Pharma Inc. Located in Northbrook, Illinois, the company serves as the headquarters for the U.S. and employs nearly 1,200 people. Astellas is a pharmaceutical company dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceutical products.
Our commitment to changing tomorrow is measured not only by our focus on bringing innovative and effective new medicines to patients and physicians, but also by the importance we place on the impact we can make within the communities where we work and live. Astellas supports many causes and has created Changing Tomorrow Day, an annual, worldwide volunteer event, to demonstrate this commitment.