Are you a creative and innovative membership and marketing professional with a strong track record of success? Do you thrive in a collaborative, mission-driven organization? The National Association for Gifted Children (NAGC) is seeking a highly organized, tech-savvy, and results-oriented individual to join our team as our next Director of Membership and Marketing. Dedicated to supporting those who enhance the growth and development of gifted and talented children, NAGC is a dynamic community of passionate educators, parents, and community leaders who work together to build awareness and support for the needs of high ability and high-potential learners throughout the country.
The Director of Membership and Marketing will work closely with the Executive Director and staff to grow NAGC’s membership and support the association’s goals through comprehensive marketing and communications campaigns. The director is responsible for planning, development and implementation of NAGC’s marketing strategies, communications efforts, and materials and services related to membership, the annual convention and exhibition, new and existing product lines, and publications. The position covers three major areas:
Membership Development and Engagement: Develop strategies and campaign plans to acquire, retain, and reactivate members. Analyze and evaluate membership marketing activities, membership data, and trends. Consider and implement strategies to increase member engagement, and regularly review membership features and benefits. Deliver services that: provide value, leverage member expertise and excitement, improve retention, and support NAGC membership
Marketing and Communications: Manage a centralized marketing function for membership recruitment/retention, annual convention and exhibits, professional learning programs, and publications. Create and execute a communications plan including messaging themes, print, electronic, and social media strategies, as well as the development and implementation of support materials that best position the organization and promote the benefits of each program or service.
Operations Management: Through successful staff management, clear goal setting and project oversite, meet or exceed annual revenue and attendance targets, minimize expenses, and ensure quality and professionalism in NAGC materials and customer service. Oversee membership and marketing functions, including association management system and overall web presence. Manage vendor relationships in key areas supporting membership, marketing, and communications functions.
By joining NAGC you will be working with a team that’s passionate about making a difference in lives of students. NAGC’s office is centrally located in downtown Washington, DC and offers a competitive salary and benefits package including a flexible work schedule, generous paid time off, medical, dental, vision, disability, life, and a 401k plan. NAGC is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, cultural background, ethnicity, nationality, disability, gender, age, marital and family status, socio-economic status, sexual orientation, or gender identity.
To perform the job successfully, the director should demonstrate the following:
Relationship Management— Must bring excellent collaboration and networking skills – especially demonstrated skills at building partnerships. Must be confident and politically astute in interactions with the general public, NAGC members, corporate partners, and other industry experts.
Planning and Organization— Integrates changes smoothly. Plans for additional resources. Prioritizes and plans work activities. Sets goals and objectives. Uses time efficiently. Works in an organized manner.
Strategic Thinking – Adapts strategy to changing conditions. Analyzes market and competition. Develops strategies to achieve organizational goals. Identifies external opportunities. Understands organizations strengths and weaknesses.
Project and People Management—Possess extensive experience in the management, supervision, and development of staff and the assessment of resource needs and their fulfillment. Demonstrates strong communication (oral and written) and interpersonal skills. Must have demonstrated experience in the implementation of plans into action, process management, problem solving, and the completion of quality outcomes/products on schedule.
Innovation— Must have demonstrated success in entrepreneurial risk taking. Must be savvy and know when to use technical know-how and where to look for solutions. Must be creative and resourceful in identifying solutions.
Integrity and Dependability— Must embody high ethical standards and values, be a team player and own up to mistakes as well as successes. Commits to doing the best job possible. Follows instruction. Keeps commitments. Responds to requests for service and assistance. Takes responsibility for own actions.
Technological Aptitude – Exhibits a high degree of knowledge and experience with information technology, including but not limited to association management systems and web technology. Adapts to new technologies. Demonstrates required skills. Keeps technical skills up to date. Troubleshoots technological problems. Uses technology to increase productivity.
Teamwork - Balances team and individual responsibilities. Exhibits objectivity and openness to others' views. Gives and welcomes feedback. Contributes to building a positive team spirit. Puts success of team above own interests. Able to build morale and group commitments to goals and objectives. Supports everyone 's efforts to succeed.
Customer Service - Manages difficult or emotional customer situations. Responds promptly to customer needs. Solicits customer feedback to improve service. Responds to requests for service and assistance. Meets commitments.
Minimum of 5 years senior association management experience in marketing, communication, and membership with demonstrated success, preferably in the education sector.
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and membership materials and activities.
Experience working with vendors, developing and managing budgets, and managing revenue centers of the organization.
Commitment to working with shared leadership and cross-functional teams.
Exceptional written, oral, and interpersonal communication skills.
Travel required—to annual convention, affiliate conferences, related education conventions as necessary.
Bachelor’s degree in education, marketing, communications, business administration, or other area expected. Graduate degree in a related field desirable.
Proficiency with AMS is required
Additional Salary Information: Salary is based on experience and qualifications
About National Association for Gifted Children
NAGC's mission is to support those who enhance the growth and development of gifted and talented children through education, advocacy, community building, and research. We aim to help parents and families, K-12 education professionals including support service personnel, and members of the research and higher education community who work to help gifted and talented children as they strive to achieve their personal best and contribute to their communities.