The Director, Data Strategy and Analytics will report to the VP Data Strategy and Analytics (or Senior Director Data Strategy and Analytics) and will sell more complex products into new and existing accounts. S/he will collaborate with the vertical market leaders, account teams and business development teams to execute market penetration strategies for specific strategic initiatives.
Key Accountabilities
Collaborate with Sales Teams to execute upon market penetration strategies for specific strategic initiatives including sales of Market Insight Reports, Custom Analytics, Abacus Data Overlay/Install, TotalSource Plus Data Enhancement/Install, MarketView and Online Data Enhancement/Installs
Director will:
Pre-qualify and prioritize opportunities within the existing account base
Support Account Management to scope opportunities
Develop solution proposal, test and rollout plan, pricing and ROI
Manage the opportunity pipeline, including managing opportunities throughout the sales process (including contracts) and reporting on status
Work with Production Services and Technical Product Management to ensure research and jobs are completed in a timely and accurate manner
Ensure analytical support is provided and proper analysis of results is completed
Help compile and present results to the client
Ensure timely and complete transition of closed accounts to Account Management
Provide feedback to Product Manager regarding product features, enhancements, pricing, positioning, and required sales materials/support
Key Interfaces
Primary
Clients
Account Management
Business Development
Legal
Product Management Team
Secondary
Marketing
Statistical Services
Training and Development
Production Services
Project Management
Technology and Development
Finance
Metrics
Financial
Achievement of MBO and Sales Quota
Staff
None
Knowledge and Skill Requirements
The successful candidate for this position must have:
Minimum of 10 years of account management type of experience within the marketing/advertising industry
Excellent presentation skills
Ability to identify and select the optimal data elements for clients business needs
Ability to translate data and analysis into actionable insights
Strong understanding of the Co-op business model and the Abacus Alliance
Strong understanding of TotalSource Plus and the compiled data marketplace
Strong understanding of marketing analytics
Undergraduate degree in business. Graduate degree preferred.
Demonstrated track record of consistently achieving revenue and operational targets
Ability to identify strategic business development opportunities and mobilize the appropriate resources to exploit them effectively
Strong organizational knowledge of Epsilon and understanding of products
Ability to work across teams in a complex highly matrixed organization
Conditions of Employment
All job offers are contingent upon successful completion of certain background checks which unless prohibited by applicable law may include criminal history checks, employment verification, education verification, drug screens, credit checks, DMV checks (for driving positions only) and fingerprinting.
Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career. From tuition reimbursement to scholarship programs to employee stock purchase plans and 401(k)s, we offer associates a variety of benefits that work as hard for them as they work for us.
About Epsilon
Epsilon® is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com and follow us on Twitter @EpsilonMktg.
Alliance Data provides equal employment opportunities without regard to race, color, religion, gender, age, national origin, disability, sexual orientation, gender identity, veteran status or any other characteristic protected by law.
Alliance Data participates in E-Verify
For San Francisco Bay Area:
Alliance Data will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance
Internal Number: 0085571
About Epsilon
The Data & Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 55 companies listed on the Fortune 100.
